about the project
Rosselkhozbank is one of the leading banks in the country. For the design of the bank, it was necessary to take into account both the characteristics of the target audience, the approved corporate identity and the convenience of the UI for users.
Colors and Font
#FFFFFF
#FEC209
#146D22
#1D4E26
#292929
Proxima Nova
Regular
Bold
Aa, Bb, Vv, Gg, Dd, Her, her, Fzh, Zz, II, Yy, Kk, Ll, Mm, Nn, Oo, Pp, RR, Ss, Tt, Ou, Ff, Xx, Ts, Hh, Shsh, Shch, b, Yy, b, Ue, Yuyu, Yaya
Convenient and clear menu
The basis of any design is ease of navigation and perception of information. The main task was to break complex navigation into user-friendly blocks.
Universal Calculator
A component that allows the user to obtain accurate information about any financial product of the bank. Elaboration of the design and functionality of the calculator allows customers to calculate the cost of products as quickly as possible.
The calculator is divided into steps so as not to display fields that are not needed for calculating the selected loan on one screen.
The next step allows you to calculate the exact performance of the product.
The final step allows you to capture a lead with maximum conversion.
New product page
Separate landing pages have been implemented for individual products, allowing you to increase conversion due to a design adapted to the product.
Convenient online loan calculator
The universal calculator widget with the selected step is displayed on the product landing page.
Convenient online loan calculator
All the necessary information is divided into tabs for quick navigation.
Universal calculator on the site
The second version of the universal banking products calculator for A/B conversion testing has been implemented.
